Join now
Elevate Arrow Icon

Meet our fitness team.

Elevate Hybrid Performance Centre
Cannock, Staffordshire

Connect with likeminded individuals at our luxury training facilities in the heart of the Midlands.

Team of expert coaches

Where expertise meets your potential…

Katie
Owner and Head Coach of Elevate Studios

Hi, I’m Katie – one of the Co-Founders and Owners of Elevate.

I’m a certified Level 2 and Level 3 Personal Trainer, as well as a Level 3 Reformer Pilates Instructor. My passion lies in empowering women through Reformer Pilates and strength training, helping them build confidence, shift their mindset, and reach their fitness goals.

What began as a personal passion has grown into a mission to create the best training facility in the area. At Elevate, we’re committed to delivering expert coaching in a supportive and inspiring environment.

Above all, my goal is to help women feel strong, confident, and comfortable in their own bodies. I’m passionate about creating a space where women feel safe, supported, and free from judgment—somewhere they can truly focus on themselves and their well-being.

Let’s elevate together.

Elliot
Owner and Head of Functional Fitness

Meet Elliot, your expert strength and conditioning coach and physio with 12+ years in physio and a 2x CrossFit Games athlete (2021, 2022), he’s redefining what’s possible. Elliot makes fitness accessible for ALL, creating a challenging, welcoming, and FUN atmosphere!

He believes every workout is a celebration of movement – a philosophy he brings to Elevate Hybrid Performance Centre as co-owner and coach.

Annie
Personal Trainer & Coach

Annie, a level 2/3 personal trainer with extensive sports-specific qualifications including Hyrox, also holds a degree in Physical Education. Her specialisation focuses on how individuals learn and how to best support and nurture their development, tailored to their specific needs.

Annie is passionate about helping her clients achieve their full potential and smash their goals. She crafts specialized training sessions that build both strength and endurance, customized to each athlete’s specific goals and current fitness level. Beyond workouts, Annie provides comprehensive guidance on race-day strategies, including nutrition and recovery, ensuring her clients are fully prepared for any challenge. For Annie, the ultimate reward is seeing her athletes cross the finish line, proud of their accomplishments.

Chloe
Personal Trainer and Coach

I’m a performance coach with a background in strength and conditioning, helping individuals unlock their athletic potential – whether that’s building strength, improving movement, or changing body composition. I’ve worked with everyone from everyday gym goers, to athletes delivering purposeful, high quality training in a supportive no-nonsense environment.

With a football background starting grassroots to the National League, a spell in America, and experience in Futsal and Footvolley; I understand the demands of high level sport and bring that insight into each session. I’m passionate about helping people move, feel, and perform at their best.

Greg
Personal Trainer, Coach & First Aider

With over 15 years of experience in the fitness industry, Greg brings a wealth of knowledge, passion, and proven results to his coaching. His mission is simple: to help people achieve what they once thought was impossible.

Greg specialises in everything from body transformations and weight loss to strength and conditioning, tailoring his approach to meet each individual’s unique goals and lifestyle. His greatest reward? Seeing clients not just change physically, but grow mentally through the process.

Greg’s journey into fitness began with his love for rugby league. Since stepping away from the sport, he’s embraced a functional fitness approach and now competes in Hyrox events.

Jess
Personal Trainer & Pilates Instructor

Hi, I’m Jess — Personal Trainer and Pilates instructor here at Elevate. With 10+ years’ experience and a background in competitive athletics, I specialise in endurance, strength, functional fitness, and helping people move better through Pilates.

My passion is supporting people on their journey, watching them succeed, and breaking down the barriers to their goals. My approach is all about smart, goal-focused training that fits your lifestyle—whether you’re preparing for an event, improving your overall fitness, or simply wanting to feel stronger and more confident. I’m your biggest supporter, here to challenge you, encourage you, and keep you motivated every step of the way.

Jon
Personal Trainer & Coach

Owner of DH Fitness, Jon has over 20 years experience as a personal trainer helping countless people achieve their weight loss and fitness goals through a balance of nutrition and strength training.

Jon is also the ultimate athlete coach having helped many top level sportsmen and women achieve success from amateur to professional status.

Jordan
Personal Trainer & Coach

Hi, I’m Jordan, one of the new personal trainers here at Elevate Gym! I’m Level 2 and Level 3 qualified, and incredibly excited to start this journey with you all. Fitness has always been my passion, especially running and the competitive world of Hyrox, where I’ve developed a real love for pushing physical limits.

I may be newly qualified, but my motivation and commitment to helping others succeed is second to none. My goal is to support, guide, and inspire every client to not only meet but exceed their goals, whether that’s building strength, improving endurance, or simply feeling better in their own skin. I’m also here to help you find smarter, more effective ways to improve your daily habits so you can make positive changes to your day to day life! Let’s elevate your fitness together!

Community

Join our Elevate community.

Level up with a community that lifts more than weights – join a fitness family that motivates, supports, and grows stronger together every day.

There is a huge range of classes everything from hyrox to Pilates, for every level and every age, the coaches are Knowledgeable with years of experience and spend the time to support and help you through the classes

Aleisha Swindell

Absolutely loved my first couple of reformer Pilates classes! The studio has such a calm, uplifting atmosphere and is spotlessly clean. Both Olivia and Jess were incredibly welcoming and made me feel comfortable straight away, giving clear instructions and helpful tips throughout

Becca Leek

Brilliant facility, with very knowledgable staff who are always ready to help! Highly recommend if you want to take your training to the next level! Did the reformer class tonight! Jess was amazing!! So professional and really had me feeling the workout.

Daniel Reilly

Katie & Elliot have built something very special! The most insane gym & the most beautiful reformers studio. Along with the nicest instructors, couldn’t recommend enough!!

Ellie McDonagh

Having a gym with Hyrox facilities, Open Gym space, Physiotherapy & Reformer Pilates all under one roof is amazing and so convenient. All of the coaches are accommodating to all abilities and make you feel extremely welcome throughout your class!

Eve Aston

Absolutely love this gym! The staff are amazing; welcoming, friendly, and knowledgeable. The members are just as lovely, which makes for such a friendly and supportive atmosphere.

Hannah Brazier

I had such a great experience at Elevate Studios! The class was really well-structured, the instructors were knowledgeable and supportive, and the studio itself is absolutely stunning!

Hollie

I experienced my first Reformer Pilates class at Elevate Studios this week, and it was amazing! The class was the perfect balance of challenging and enjoyable, with top-quality equipment. Katie was so helpful and very knowledgeable. I left feeling stronger, more flexible, and will definitely be returning weekly.

Jasmine Trouth

Wow! Amazing gym space, great coaches and so many classes to pick from. Equipment and facilities are so good.

Karen Di Piazza

The absolute best gym in the West Mids (cannot stress this enough)! Incredible coaches, brand new equipment, loads of space and all reasonably priced.

Oli Young

Elevate offers an outstanding gym space with a welcoming atmosphere and a wide variety of classes to suit all fitness levels. I primarily visit to train with Katie, and she is exceptional — knowledgeable, encouraging, and skilled at pushing me just the right amount without it ever feeling overwhelming.

Sophie Guest

The best time to start is now.

Let’s move, strengthen and elevate together.